The Ford Bronco logo has evolved significantly throughout the vehicle’s storied history, serving as a visual shorthand for the rugged capability and adventurous spirit that defines this iconic off-roader. From its debut in the 1960s to today’s modern revival, the Bronco emblem tells a story of automotive heritage while maintaining visual elements that connect each generation.

First Generation (1966-1977): Birth of an Icon

When the original Ford Bronco debuted in 1966, it featured a simple yet distinctive logo that captured the vehicle’s pioneering spirit. The first-generation model displayed the “FORD” lettering prominently above a stylized running horse emblem—a reference to the vehicle’s namesake. This inaugural logo appeared on the vehicle’s grille, establishing a bold identity for the new off-road vehicle.

The running horse design paid homage to the Ford Mustang while creating a separate identity for the Bronco lineup. Early models featured the emblem cast in metal, often displayed prominently on the white grille insert that became a signature element of vintage models. This classic design is now highly sought after by enthusiasts restoring old Ford Bronco models to their original glory.

Second Generation (1978-1979): Brief Transition

The second-generation model, which grew significantly in size, featured a transitional logo design. During this brief production run, Ford shifted away from the distinct Bronco-specific emblem and more toward corporate branding. The traditional Blue Oval Ford logo became more prominent on the vehicle’s exterior, with “Bronco” text appearing as a model designation rather than through a unique emblem.

This short-lived generation marked a shift toward integrating this SUV more closely with the broader Ford truck lineup in terms of visual identity.

Third Generation (1980-1986): Corporate Integration

By the third generation, the Bronco identity became further integrated into the Ford family. The Blue Oval dominated the front grille, while “Bronco” wordmarks appeared on the fenders and rear. The running horse element was largely phased out, representing the Ford strategy of unifying its truck designs under more consistent branding.

This period saw special editions like the Eddie Bauer models introducing their own distinctive badging alongside the standard Bronco identification, establishing a precedent for trim-specific logos that would continue throughout the vehicle’s history.

Fourth Generation (1987-1991): Modern Evolution

The fourth-generation model continued the emphasis on the Ford corporate identity while introducing more contemporary typography for the Bronco nameplate. An updated “Bronco” script appeared on the vehicle’s rear and fenders, reflecting the design trends of the late 1980s with bolder, more angular letterforms.

During this era, the logo began appearing more frequently on interior elements as well, including embossed seat patterns and dashboard badging, extending the branding experience throughout the vehicle.

Fifth Generation (1992-1996): Final Classic Era

The fifth and final generation of the classic Bronco era maintained similar branding approaches to its predecessor but with refined detailing. The Ford oval remained dominant on the front, while the nameplate featured updated typography. This generation was the last to bear the Bronco badge before the model’s 25-year hiatus.

One notable design element was the distinctive tailgate-mounted Bronco identification, which became iconic in popular culture during this period. The emblem featured more dimensional lettering and often had a chrome finish against the vehicle’s body colour.

Sixth Generation (2021-Present): Revival and Reimagination

After a quarter-century absence, the Bronco returned with a logo design that paid homage to its heritage while embracing modern design sensibilities. The current emblem features a bold, stylized bucking horse silhouette alongside strong, geometric “BRONCO” lettering. This design leverages the nameplate’s legacy while establishing a contemporary visual identity.

The revival also introduced model-specific badging across various trim levels. The Badlands trim features a rugged mountain-inspired logo, while the Outer Banks displays a distinctive coastal theme badge. The Heritage Edition models incorporate retro-inspired badging that directly references the first-generation iconic design elements.

Most notably, the 2025 Bronco Heritage Limited Edition features a faithful recreation of the original running horse emblem, displayed prominently on the Oxford White grille—a direct visual callback to the 1966 original. This authentic touch resonates deeply with enthusiasts of classic Ford Bronco design.

Logo Integration in Modern Broncos

Today’s models feature logo integration throughout the vehicle:

• Exterior badging on grilles, fenders, and tailgates
• Embossed logos in leather seats and dashboard elements
• Illuminated door sill plates with the Bronco emblem
• Custom start-up animations on digital displays
• Logos projected from mirrors onto the ground when doors open

The Wildtrak and Black Diamond variants feature specialized badging that emphasizes their particular capabilities, while the 2-door models maintain proportionally adjusted emblems compared to their 4-door counterparts.

The Future of the Bronco Logo

As Ford continues to evolve the Bronco lineup, the logo will likely adapt while maintaining connections to its heritage. The anticipated electric Bronco will likely feature subtle blue accents in its badging, while maintaining the core bucking horse identity that has defined the vehicle for generations.

The logo has transcended mere vehicle identification to become a symbol of adventure, capability, and automotive heritage. Whether displayed on a vintage Ford Bronco with a white hardtop or the latest Cactus Grey Badlands model, the emblem continues to represent a commitment to authentic off-road experiences.

Frequently Asked Questions

What did the original Ford Bronco logo look like?

• The original logo from 1966 featured the “FORD” lettering positioned above a stylized running horse emblem, displayed prominently on the vehicle’s white grille. This design established the distinct identity of this SUV within the Ford lineup.

Does the Heritage Edition Bronco use the vintage logo design?

• Yes, the Heritage Edition and Heritage Limited Edition models feature a faithful recreation of the original running horse emblem on an Oxford White grille, specifically designed to honour the first-generation 1966 iconic appearance.

Which Ford Bronco trim levels have unique logos or badging?

• Several trims feature unique badging, including the Badlands (mountain-inspired logo), Outer Banks (coastal theme), Wildtrak (speed-oriented design), Black Diamond (rugged elements), and Heritage Edition (vintage-inspired emblems).

Did the Ford Bronco logo change when the vehicle returned in 2021?

• Yes, the revived model introduced a modernized logo featuring a bold, stylized bucking horse silhouette alongside strong, geometric “BRONCO” lettering that pays homage to its heritage while establishing a contemporary identity.

Where does the logo appear on modern Ford Bronco models?

• On modern versions, the logo appears on the grille, fenders, tailgate, embossed in seats, on the dashboard, illuminated door sill plates, as digital animations on displays, and even projected onto the ground from the side mirrors when doors open.

Did all classic Ford Bronco generations use the running horse logo?

• No, only the first-generation model (1966-1977) prominently featured the running horse logo. Later generations increasingly adopted the corporate Ford Blue Oval branding, with the logo appearing as text rather than with the horse emblem.

Is the Ford Bronco logo different between 2-door and 4-door models?

• The core logo design remains consistent between 2-door and 4-door models, though the proportions and placement may be adjusted to fit the different vehicle dimensions. The brand identity remains consistent across body styles.

Does the Ford Bronco interior feature the logo prominently?

• Yes, modern interiors incorporate the logo in several areas, including embossed seat patterns, steering wheel centers, gauge clusters, digital display animations, and on various trim pieces throughout the cabin.

How can I identify an authentic vintage Ford Bronco logo?

• Authentic vintage logos from the first generation feature the distinct running horse design below the FORD lettering. On original models, these were typically cast in metal and mounted on a white grille background. Restoration parts should closely match these specifications.

Will future electric Ford Bronco models maintain the traditional logo design?

• While not yet officially confirmed, industry expectations suggest future electric variants will maintain the core bucking horse identity with subtle modifications, potentially incorporating blue accents or other elements to signify their electric powertrain while preserving the iconic heritage.